We’re entering the end-game for third-party cookies, but an unlikely group could intervene to keep them alive: regulators. Last Friday, Google agreed to let UK watchdog group Competition and Markets Authority (CMA) approve its decision to remove third-party cookies. The move is unusual, reports senior editor Allison Schiff, because it’s an example of regulators guiding… Continue reading »
The post The Big Story: Could Regulators Keep Third-Party Cookies Alive? appeared first on AdExchanger.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024