Ranker One Step Ahead Of A Cookieless Future With First-Party Data

“The Sell Sider” is a column written by the sell side of the digital media community. Google announced last week that it was delaying the phaseout of third-party cookies by nearly two years. But instead of dragging their feet to prepare for the inevitable, there’s another reason why advertisers should move away from third-party cookies… Continue reading »

The post Ranker One Step Ahead Of A Cookieless Future With First-Party Data appeared first on AdExchanger.

AdExchanger