November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Facebook Creative X Pivots to an Agency Roster Model

Creative X, Facebook’s global internal integrated creative agency, is shifting from an agency of record/lead agency model to an agency roster model. Under the new model, Creative X will be the strategic lead on all work in partnership with its strategic partner agencies, with additional agencies added to the roster to help handle specialized types…
Adweek Feed