“The Sell Sider” is a column written by the sell side of the digital media community. As more inventory becomes available programmatically in CTV, the issue of ad quality is coming up more often. Publishers, concerned about the messaging in ads being delivered, increasingly rely on DSPs and SSPs to filter out ad content that… Continue reading »
The post How The Media Trust Is Helping CTV Publishers Filter Unwanted Ads appeared first on AdExchanger.
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