April 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Choose Your Own Identity Adventure: Why The Ad Industry Is Stuck In Wait-And-See Mode

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by JoAnne Monfradi Dunn, CEO, Alliant.  With so many privacy-first identity solutions, brands have two options: act now or procrastinate. Is it time to pick a lane, or is the adContinue reading »

The post Choose Your Own Identity Adventure: Why The Ad Industry Is Stuck In Wait-And-See Mode appeared first on AdExchanger.


AdExchanger