November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Conviva Leaps From Video Analytics To Bidstream Data With First Ad Tech Partnership

The streaming analytics company Conviva released its first ad tech product, a contextual data integration with The Trade Desk, on Thursday. Conviva places a sensor in publishers and programmers’ videos or streaming content. The sensor isn’t a third-party data collector like a cookie or SDK. It’s the tool the publishers place in their video playersContinue reading »

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