November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

MoPub Rolls Out Curated Inventory Solution Twitter Audience Index

Mobile monetization platform MoPub will begin leveraging audience insights from the interest-based targeting capabilities of parent company Twitter with its introduction of curated inventory solution Twitter Audience Index. Director of global demand Jonathan Cooke and senior product marketing manager Phyllis Huang said in a blog post Monday that Twitter Audience Index will enable MoPub to…
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