November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Discovery CEO Hopes Industry Leaves Nielsen ‘in the Dust’ After Ratings Blunders

As CEO David Zaslav eyes the completion of the mega-merger between his Discovery Inc. and WarnerMedia, which remains on track for a mid-2022 close, there won’t be a lot of love for the measurement firm Nielsen at the newly combined company. In a call with investors Tuesday morning, the television executive railed on the measurement…
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