November 2, 2024

Programmatic

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Earnings Roundup: How Ad Tech And Digital Giants Are Responding To ID Losses

The past few months have been wild for online advertising. Apple has implemented its AppTrackingTransparency (ATT) framework, and Google announced it would delay the phase-out of third-party cookies in Chrome. A tumultuous ride to be sure. What will be the real impact of these moves on ad tech? AdExchanger examined the Q2 earnings reports ofContinue reading »

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