This Platform Is Helping Marketers Reach Buyers When They Are Happiest—Opening Packages

The appeal of online shopping comes in part from the rush of serotonin that opening a new package brings. The unboxing experience is a highly impressionable timeframe, and the messaging inside a box can’t be ignored the way brand emails can be deleted. There is a 100% open rate and, naturally, marketers want in. That’s…
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