More than a decade ago, a tiny group of vendors emerged to help answer a single marketer question: Did my ad run when and where the publisher promised? Since then the verification category has steadily expanded into adjacent areas. Was my ad viewable by the end user? Was it served to a live human? And… Continue reading »
The post What’s Next In Ad Quality Measurement? With DoubleVerify CEO Mark Zagorski appeared first on AdExchanger.
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