There is a distinct Amazon approach to advertising, and it’s taking over the rest of retail media. To be successful within the walled garden platform, brands must be sharply focused on search. They also become accustomed to seeing ad costs factored as an incremental part of overall sales. Spectrum Brands honed its advertising approach on… Continue reading »
The post Why Spectrum Brands Is Bringing Its Amazon Advertising Approach To The Web appeared first on AdExchanger.
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