The country’s largest grocers are adapting to new shopping habits with a hybrid model that combines their brick-and-mortar footprint with online advertising platforms. Although Amazon paved the way with its ad platform and 2017 acquisition of Whole Foods, grocery giants, including Kroger and Walmart, are also investing heavily in sponsored search and programmatic. And now… Continue reading »
The post How Online Grocery Seller Hungryroot Benefits From Not Launching An Ad Platform appeared first on AdExchanger.
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