November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

​​When the Old Guard Falls: TV Advertising Beyond Nielsen

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Jo Kinsella, President, TVSquared. Since the dawn of TV, Nielsen ratings have been the gold standard for marketers. They measured the percentage of a group (e.g., women aged 18-49) or households in a particular designatedContinue reading »

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