“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Jo Kinsella, President, TVSquared. Since the dawn of TV, Nielsen ratings have been the gold standard for marketers. They measured the percentage of a group (e.g., women aged 18-49) or households in a particular designated… Continue reading »
The post When the Old Guard Falls: TV Advertising Beyond Nielsen appeared first on AdExchanger.
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