Inmar Intelligence is adding mobile to its cart. On Thursday, the retailer-focused tech and data platform acquired mobile ad platform Aki Technologies to take advantage of the high-growth retail media category. Aaron Kechley, Inmar’s GM of media and SVP of strategy, declined to share a deal price. But he did elaborate on the rationale behind… Continue reading »
The post Inmar Doubles Down On Retail Media With The Acquisition Of Aki Technologies appeared first on AdExchanger.
More Stories
Kantar Ad Impact Award’s 2024 Supreme Winner revealed
TradeMe launches Only Fans hub to keep Kiwis satisfied this summer
A tough but energetic year: Sherelle Schmulian looks back on 2024