The Ozy Media scandal is a flameout for the ages, complete with wildly inflated audience numbers and an FBI probe over the alleged impersonation of a YouTube executive on a due diligence call with Goldman Sachs. But securities fraud isn’t the only fraud Ozy has been accused of. In late 2017, Craig Silverman of BuzzFeed… Continue reading »
The post Ozy Media’s Downfall Is An Object Lesson In The Ubiquity Of Fake Traffic – And Marketers Finally Need To Learn appeared first on AdExchanger.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform