Oh, (beta testing in) Canada. On Thursday, The Trade Desk said that live beta testing of Unified ID 2.0 is now underway in Canada. Some existing UID2 partners are helping to shepherd the test, including Index Exchange, Magnite, Publicis, Omnicom Media Group and IPG’s Kinesso. (Kinesso is one of two “closed operators” for UID2 that… Continue reading »
The post The Trade Desk Kicks Off UID 2.0 Beta Testing In Canada appeared first on AdExchanger.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index