May 21, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Trade Desk Kicks Off UID 2.0 Beta Testing In Canada

Oh, (beta testing in) Canada. On Thursday, The Trade Desk said that live beta testing of Unified ID 2.0 is now underway in Canada. Some existing UID2 partners are helping to shepherd the test, including Index Exchange, Magnite, Publicis, Omnicom Media Group and IPG’s Kinesso. (Kinesso is one of two “closed operators” for UID2 thatContinue reading »

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