April 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Facebook Soldiers On Post-ATT With Much-Needed Tweaks To Its Measurement Suite

It’s a post-ATT world, and Facebook is still figuring out how to live in it. On Wednesday, Facebook shared an update about what it’s doing to triage its data signal losses due to Apple’s AppTrackingTransparency framework, including the release of several new measurement-focused products. Facebook needs to make moves like these pronto. Formerly immutable truthsContinue reading »

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