One year after acquiring the customer data platform Segment, cloud communications API platform Twilio is making its first foray into mar tech. On Wednesday, Twilio launched Twilio Engage, a next-gen marketing cloud of sorts that aims to take on traditional marketing clouds by taking the pipes Segment built to process, query and segment data and… Continue reading »
The post Cloud Giant Twilio Is Getting Into Mar Tech appeared first on AdExchanger.
More Stories
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware