Get your mop and vacuum ready, because the clean room craze is only getting started. Amazon on Tuesday launched the Amazon Marketing Cloud (AMC), its cloud-based clean room product, from beta. Marketers can now integrate AMC with any demand-side platform (DSP) for campaign measurement and analytics. AMC is built on the Amazon Web Services (AWS)… Continue reading »
The post After A Two-Year Quiet Phase, Amazon’s Data Clean Room Service Enters The Market appeared first on AdExchanger.
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