After A Two-Year Quiet Phase, Amazon’s Data Clean Room Service Enters The Market

Get your mop and vacuum ready, because the clean room craze is only getting started. Amazon on Tuesday launched the Amazon Marketing Cloud (AMC), its cloud-based clean room product, from beta. Marketers can now integrate AMC with any demand-side platform (DSP) for campaign measurement and analytics. AMC is built on the Amazon Web Services (AWS)… Continue reading »

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