B2B agencies 212F and Incremental Marketing join forces

Two B2B brands have joined forces to form one of the largest independent B2B Customer Engagement agencies in Australia and New Zealand.

212F and Incremental Marketing have each been operating in the industry independently for over 25 years, focused on B2B customer engagement, growth strategies and B2B programmes that change channel behaviour. Both businesses have developed a strategy-first / rewards second approach, and it is this shared vision that headlines the future direction of the joined company.

Going forward, the combination of these toolkits, through services, expertise and value propositions will benefit not only existing clients but shift what is possible within all Australian and New Zealand B2B industries and segments.  

The local combined and complementary talent, resources, experience, and scale of the group allow for investment in new technologies and specialist skills that will result in even stronger partnerships with our customers.

“I have known Tony for nearly 20 years – in fact in the early 2000’s I was a client of Incremental Marketing, Tony helped me with my first trade loyalty program, so I know first-hand that we hold similar ideas and ideals.  I’m delighted to welcome Tony and his talented team to join the 212F group, I’m beyond excited about the next 25 years and what our combined teams can achieve,” says Rob Morrow, Managing Director of 212F Group.

“We have long been aware that 212F shares many of our core values, principally around the fact that growth and engagement for customers are the best way to secure and maintain long-term relationships. Even recently, where we found ourselves pitching against 212F, we had that client comment that although our concept offerings were different our philosophies and approach were remarkably similar. I am excited about the benefits and opportunities, for both our customers and dedicated team that the combined entity will deliver,” says Tony Nay, Managing Director at Incremental.

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