Facebook Debuted Its New Name Amid Its Biggest PR Crisis. Will the Timing Hurt or Help?

As anyone who’s watched the consumer products landscape for more than a few years can tell you, changing a brand’s name is among the trickiest maneuvers in marketing. The new name must be easy to say and remember. It can’t have any confusing associations or other baggage. It should be memorable, too, and big enough…
Adweek Feed