AMEX Invests In ‘Shoppertainment’ Startup Firework, As Merchants Push For Video Commerce

AMEX is tuning into “shoppertainment.” On Tuesday, American Express Ventures, the credit card company’s venture capital group, invested in Firework, a live shopping and video ad tech company that works with brands and merchants to create TikTok-style videos featuring products with direct sales and add-to-cart functionality. Terms of the deal were not disclosed. Firework was… Continue reading »

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