Conagra Data Scientist Brian Archey On Why Retail Data Should Be Bigger Than Retail Media

The retail data revolution is constrained by its laser-focus on advertising, if you ask Brian Archey, Conagra Brand’s sr. director of data science and analytics. Clean room data environments are the playgrounds of digital marketers, who use them for audience extension and analytics. But these cloud-based services hold more promise as business intelligence tools, Archey… Continue reading »

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