Gaming saw significant gains over the past two years as homebound sports fans opted to connect and game virtually. EA Sports leveraged its strong community of gamers to take virtual experiences to the next level to build communities that connect passionate fans with memorable moments. Andrea Hopelain, EA Sports’ svp of brand, joined Adweek’s Brandweek…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024