Shoppers spent $ 10.7 billion on Cyber Monday 2021, which is about $ 100 million shy of the record set in 2020. That’s according to data from Adobe’s Digital Economy Index–and follows a similar dip on Black Friday–meaning the all-time highs set in 2020 will stand for another year. This also marks a stark contrast to holiday…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales