The velocity of tech innovation and the fluidity of the customer journey is a game of marketing whack-a-mole for brands trying to stay connected with their consumers. As consumer shopping behaviors and preferences continue to evolve, new opportunities and challenges arise for brands to meet the ever-changing demands. Sucharita Kodali, Forrester vice president and principal…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Special PR makes Global PR Agency of the Year shortlist
Meta Stands to Lose Tens of Billions of Ad Spend in Impending FTC Antitrust Trial
Where kids’ books go bad: The Worst Children’s Library shocks parents