May 18, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

New Data Shows What Marketers Are Looking for With Media Agency Relationships

Today’s marketers expect more from their media agencies and care less about buying clout, according to a new report by global digital agency Kepler, produced in partnership with research company Vanson Bourne. The Media Investment Evolved report includes data sourced from 150 senior marketers at companies with at least $ 5 billion in annual revenue across…
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