Future PLC wrapped up a strong year for its advertising business that was fueled largely by the growth of its ecommerce offerings, its first-party data innovations and some recent acquisitions. Hoping to continue its momentum in the new year, Future announced Horizon, a new video ad unit for mobile platforms, on Monday. Jason Webby, Future’s… Continue reading »
The post Future CRO Jason Webby On Selling A New Ad Unit, Ecommerce Growth And First-Party Data appeared first on AdExchanger.
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