Nielsen started alpha tests of its TV measurement system that spans streaming and linear TV. Nielsen ONE will measure the reach, scale and frequency of ad campaigns with deduplicated audiences across platforms. It claims it will be the first company to achieve that goal. Nielsen ONE Alpha uses Nielsen’s ID resolution system, launched last year,… Continue reading »
The post Nielsen Moves TV Streaming Measurement Into Alpha appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected