November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

McDonald’s Moves U.S. Media Buying and Planning to Publicis Groupe’s Starcom from Omnicom’s OMD

McDonald’s is consolidating responsibility for its estimated $ 1.6 billion national media buying and planning to Publicis Groupe’s Starcom as part of an effort to streamline its digital marketing strategy. Particular attention is being given to a tighter integration between paid and earned/owned media programs, which aligns with the way more consumers connect with marketing messages,…
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