SpringServe: ‘Ad Quality Will Take Priority Over Monetization’ In 2022

Magnite acquired connected TV ad server SpringServe in July for $ 31 million as part of its ongoing ambition to go big in CTV. But SpringServe continues to operate largely independently, and that’s by design, said Joe Hirsch, general manager of SpringServe. “An ad server is really no good if it’s biased towards a particular SSP,”… Continue reading »

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