After more than nine months of shopping, The Athletic has secured a buyer for its subscription-based sports media operation, agreeing to an acquisition by The New York Times Thursday morning for $ 550 million, according to The Information. The deal follows on the heels of a number of major consolidations in the media ecosystem, but it…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
5 Ways Brands Can Weather a Tariff Storm as Consumer Spending Shifts Toward Value
Creativity shines
Hilton Uses Social Listening to Showcase ‘Superior’ Stays