May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

5 Takeaways from The Times’ Acquisition of The Athletic

After more than nine months of shopping, The Athletic has secured a buyer for its subscription-based sports media operation, agreeing to an acquisition by The New York Times Thursday morning for $ 550 million, according to The Information. The deal follows on the heels of a number of major consolidations in the media ecosystem, but it…
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