Since Newsweek revamped its digital business in 2019, the publication grew its readership to more than 100 million unique visitors a month and increased digital ad revenue by 166%. Newsweek CEO Dev Pragad attributes this growth to the implementation of an objectives and key results (OKR) framework that completely changed how the publication approached its… Continue reading »
The post Newsweek CEO Dev Pragad Shares How An OKR-Based Partnership With Google Cloud Helped Transform Its Digital Publishing Business appeared first on AdExchanger.
More Stories
Ryan Bridge to host Newstalk ZB Early Edition
COO Jen Wong On Why Reddit Is Ready To Become A Mature Advertising Business
Who Wants 228 Big Macs?