December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Irn-Bru Parent to Grow Across UK With Media Consolidation After COP26 Success

After its starring role at COP26 with its most famous brand Irn-Bru being commented on by world leaders and politicians (including a recommendation from Alexandria Ocasio-Cortez), Scottish soft drink manufacturer AG Barr has consolidated its U.K. media planning and buying with the7stars. The company, which also produced drinks such as Rubicon and its own-brand flavors…
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