May 19, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Want Simpler CTV? Ask Your Platform

By Karim Rayes, chief product officer at Tremor International  This article is sponsored by Tremor Video. For a long time, opacity was the norm in the programmatic industry. Budgets went in, media placements came out the other side, and few questions were raised in between. But as technology improved and the focus on ROI increasedContinue reading »

The post Want Simpler CTV? Ask Your Platform appeared first on AdExchanger.

AdExchanger