May 17, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Even If Targeted Online Advertising Isn’t Banned – Take Note Of Which Way The Wind Is Blowing

“Surveillance” is a loaded term, but it’s on the lips of regulators who are working to restrict targeted advertising online on both sides of the Atlantic. On Tuesday, Democratic lawmakers in the US led by Rep. Anna Eshoo (D-CA), introduced the Banning Surveillance Advertising Act (BSAA), which would outright prohibit advertisers from targeting ads toContinue reading »

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