November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

SXM Media Intros An Audio Identifier (Because Cookieless)

From “hear” to cookieless eternity. On Monday, SXM Media, the combined sales organization that includes Pandora, Stitcher and SiriusXM, launched AudioID, an identity solution powered by its supply-side platform, AdsWizz. As a quick refresher: Pandora bought AdsWizz in 2018 to amplify its programmatic ad sales capabilities. Later that year, SiriusXM acquired Pandora, followed by podcastContinue reading »

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