SXM Media Intros An Audio Identifier (Because Cookieless)

From “hear” to cookieless eternity. On Monday, SXM Media, the combined sales organization that includes Pandora, Stitcher and SiriusXM, launched AudioID, an identity solution powered by its supply-side platform, AdsWizz. As a quick refresher: Pandora bought AdsWizz in 2018 to amplify its programmatic ad sales capabilities. Later that year, SiriusXM acquired Pandora, followed by podcast… Continue reading »

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