With the looming threat of privacy crackdowns across the globe – and big platform changes coming – contextual advertising is...
Month: January 2022
Members of IAB New Zealand’s Programmatic DOOH Steering Committee have this week agreed on an industry benchmark Impression Multiplier formula...
Walgreens' Patrick McLean is the latest chief marketing officer to step down from the role, as brands and personnel struggle...
Rewards app Fetch is looking to fire up its first-party data strategy with the hire of long-time Facebook veteran David...
AUCKLAND, Today: To celebrate 10 years in business, Grey Lynn-based strategy, design & comms agency True bottled up a “dangerously...
Following record levels of advertising spend in 2021, signs are that businesses will continue to step up their recovery plans...
By Karim Rayes, chief product officer at Tremor International This article is sponsored by Tremor Video. For a long time,...
AUCKLAND, Today: The Out of Home Media Association Aotearoa has announced that 2021’s revenue is up 24% year-on-year, with the...
Sweet Earth latches onto two topics in the American zeitgeist at the moment--plant-based grub and high-stakes gridiron--via a partnership with...
AI can help mitigate bias in advertising – but it’s still early days. On Wednesday, IBM Watson Advertising and the 4A’s...