While Olympians regularly endorse everything from sneakers to credit cards, Rule 40 of the Olympic Charter places a blackout period immediately before and during the games when competing athletes can’t appear in ads. Samsung is getting around that restriction ahead of the Winter Olympics in Beijing with a spot from Leo Burnett that casts actors…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup