Fandom Is Focused On Custom First-Party Segments (It’s Even Got One For “Wizardry”)

Enthusiasm for entertainment exists on a spectrum, from casual to obsessed. Fandom, an entertainment, movie, TV show and culture site backed by private equity firm TPG, aims to attract all types, from World of Warcraft players to people who like dipping into the Marvel universe here and there. “Our audience ranges from the type of… Continue reading »

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