What Will Digital Advertising Look Like Six Years From Now?; The IAB Warns Of ‘Measurement Blackout’

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An About-Face Six years ago, Google and Facebook had won the digital ad market, or so said Stratechery’s Ben Thompson. After Meta’s latest earnings, he reflects on that prediction: The duo did consolidate most online ad revenue. And Google has outgrown everyone else… Continue reading »

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