November 23, 2024

Programmatic

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The Trade Desk Hits A Billion-Dollar Run Rate And Explains Why It Ditched Google Open Bidding

The Trade Desk earned $ 1.2 billion in 2021, a 43% jump from 2020 and the first time the company cleared one billion dollars in revenue in a calendar year. That $ 1.2 billion was earned on $ 6.2 billion in total platform spend – placing The Trade Desk’s take rate a tad shy of 20%. The TradeContinue reading »

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