Comcast Picks VideoAmp As Its First Alternative TV Measurement Provider

Programmers are busily making their selections for Team Alternative Measurement. On Thursday, Comcast announced its first pick: VideoAmp. “New types of TV and ad inventory have become much more widely available, including CTV and addressable linear,” said Claudio Marcus, VP of strategy at Comcast Advertising. “But measurement hasn’t kept up.” “Individual forms of measurement [exist]… Continue reading »

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