CTV Specialist Innovid Embraces Linear Measurement As It Marches Into Global Markets

On Thursday, CTV ad server Innovid announced its first quarterly earnings since going public last year. Innovid’s Q4 revenue was up 13% year-over-year to $ 26 million driven mostly by CTV, which itself grew 48% YOY in 2021. CTV was responsible for nearly half (45%) of Innovid’s total revenue in 2021, compared with 40% the year… Continue reading »

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