First there were birds, and now there are PETs. On Monday, the IAB Tech Lab took the wraps off a...
Month: February 2022
Tech companies, cross-industry groups and trade bodies are all trying to figure out connected TV's teething problems. Last year, advertisers...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Sometimes a Super Bowl ad doesn't have as much to do with raising awareness as it does establishing legitimacy. A...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Expectant mothers in Finland receive a box from the government with items they'll need to help them adjust to parenthood:...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Street Loves Me For Me Once upon a...
Perish the thought, but for many viewers, the Super Bowl is about more than the ads. With linear TV viewing...
It's hard enough to measure a Super Bowl ad's effectiveness, but it's another debate entirely when it comes to an...
Los Angeles-based filmmaker and writer Tevin Tavares brings the look, sound and feel of culture to every project he touches....