November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

DRAX Attacks! Disney’s Evolution To Serving Mostly Real-Time Ad Auctions, Not Linear Pods

Disney, which holds the crown in entertainment, is now also wearing all the ad tech hats. Disney launched the Disney Real-Time Ad Exchange (DRAX) last year with a goal to automate more than half its ad sales business within five years. This week, the company is hosting its Tech and Data Showcase, the second suchContinue reading »

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