Integral Ad Science is chasing two shiny trends – contextual targeting and connected TV – as the company charts a course in digital measurement and ad verification. The growth plan has generated, well, growth. IAS earned $ 323.5 million last year, up by more than a third from 2020, the company reported in its quarterly earnings… Continue reading »
The post Integral Ad Science Reports 34% Annual Growth, With CTV Ambitions (But Programmatic Gains) appeared first on AdExchanger.
More Stories
Taboola and Otago Daily Times sign record renewal in ANZ
The Post celebrates two years with free access and special subscription offer
ThinkTV campaign tackles The TV Advertising Paradox head-on